Inspiring creators to ‘See Beyond.’

CLIENT: Canon
ROLE: Assoc. Product Design Director; Art Director
DATE: November 2016

Challenge

Canon makes some of the most powerful and versatile lenses in the market, but often amateur photographers don’t know exactly what each lens can do. In fact, what typically happens is a photo will inspire photographers to discover exactly how that shot was achieved.

Canon Lenses Design ImageCanon Lenses Design Image

Crafting a 360º Experience

What better way to inspire new photographers with the possibilities our lenses offer than by allowing them to discover a beautiful location through various Canon lenses? We created a multi-device 360º web experience, shot over a span of two days in one gorgeous location: Lake Tahoe.

Results

Since the launch of our interactive experience, the Canon e-commerce website has seen over 7,000 daily conversions as a result of our work. On social, carousel ads and posts created with the content captured for this experience had great engagement and a positive response from Canon photographers and potential new customers.