Designing a web-based application.
Role: Design Director
Date: Jul 2017
I was approached by the founder of a new web app who needed my help with taking his product to the next level in design. While the team had done quite a bit of research and development, the app was lacking appeal and modern UI aesthetics.
While defining the visual language and design system, I also took a deeper dive into the overall experience flow of the app and proposed additional user testing to vet features and styles. Through a combination of testing and iterating on the design, we eventually landed on a systematic, component-based, and sleek approach for the app’s design language.
The application is in development.